I'm back with this week's niche idea and I have chosen to highlight a sub-niche of the self-help niche: Time management. It was not easy for me to pick this niche, because I personally am not into self-help, but I was browsing about how to better manage time a few days ago and thought to myself: How many others out there are looking for the same tips I am? So I took aside some time (no pun intended!) to look into it and found that time management affiliate programs can be worth any affiliate marketer's time.
Time Management
Is There Really Such a Niche?
Evergreen niches like weight loss, self-help and skincare tend to be major industries. According to Wikipedia, the self-help niche is an $11 billion industry in the US Market alone. This does not necessarily mean you will earn a lot from the niche, but it does let you know the self-help industry is growing and that there is potential to earn from the niche.
The self-help niche is huge with several sub-niches under it like dating, marriage and relationships, self-esteem, personal finance, success and time management. Stress management, including curing anxiety disorders, is part of the self-help niche. In a niche this big and diverse, it's important to focus on only one sub-niche for your site. It will be easier to search for target keywords if you're building a list for a particular sub-niche. It's easier to get organized as well.
Dating, marriage and relationships, and stress management / curing anxiety are lucrative self-help sub-niches. There are a lot of good products in them that you can promote, like The Tao of Badass, Magic of Making Up and Panic Away. You can choose any of these sub-niches but as I mentioned earlier, I'm going with time management. It's a little less popular than the other self-help sub-niches, but there's a demand for it. After all, we're all leading busy lives and can't seem to find enough time to do everything we need to.
Now let's see how big the demand is for time management programs and products.
Time Management Keywords
I went into Traffic Travis and entered "time management." The keyword variations with the highest monthly search values came up:
There are plenty of keywords I can target from the results I got from Traffic Travis, but I like to have options, so I went to Ubersuggest to look into other variations of my target keyword:
Time Management Affiliate Programs and Products
There are several time management products on ClickBank, but I only found two that I think are worth looking into:
If you are unable to find any good ones on ClickBank, check out other networks like ShareASale and Commission Junction. You can also go into Google and use your target keywords to look for products. I did just that and came across several, such as Brian Tracy International. Brian Tracy is a professional speaker and author on success and time management. He also has an affiliate program for his books and seminars through Commission Junction and ShareASale.
I found an affiliate program for a time/project management software, Dovico. It's not really what I'm looking for right now, as I'm targeting individuals, but it's good to know about. Maybe it's something I can branch out into later on.
There are several more I found, like the Time Management Secrets affiliate program. Their affiliate page has various resources you can use if you choose to be their affiliate. The commission looks good too.
Then there's Amazon yet again, filled with various books, PDFs and audio cassettes on time management.
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Promoting these products is going to be challenging for sure, but I think I will enjoy putting up the site. There's the added bonus of learning here, as well as the opportunity to share my journey of improving my time management skill with others.
Promoting Time Management Products
Link building is a way to promote your site. It can be very time consuming and frustrating, which is why you need to map out a link-building strategy during the early stages of site creation. Right after picking out the products, consider how you'll go about with building links to your site and getting traffic to it.
Forum and Blog Participation
I mentioned that I got into time management because I was looking for tips on how to better manage my time. During the course of my research, I found some good blogs that I follow and participate in, like the Time Management Ninja, as well as forums like Toodledo.
The important thing to remember when participating in forums and blogs is that you're not just participating for the backlink or the traffic. Aim to build relationships by providing valuable, helpful info.
Social Media
I think this particular method applies to any site in any niche simply because social media sites are big and have regular followings. The key to marketing through social media networks like Facebook is to gain a following as well as "Likes" (or their equivalent), and to do that, you need to share, share, share. It doesn't have to just be content from your site. It can be a short, funny comic strip showing what happens if we don't know how to manage time, or an infographic of how one can jumpstart their time management skills. Always keep in mind the content needs to be "shareable."
Content Strategy / Content Marketing
This is not about submitting articles to various directories. This is about managing the content on your site and making sure you are providing your visitors high-quality, informative content on a regular basis. One thing I can do within my niche is content curating, meaning I rank and review the top 10 sites on time management (good opportunity for link baiting as well!). This particular method helps you create shareable content for your site and your social media marketing efforts.
Is the Time Management Niche Worth the Time?
A lot of you are probably asking the same question. The answer depends on you, and on what interests you. Picking a niche is not just going for what you're into or what will get you the biggest income. There has to be a good balance between your interest and the earning potential.
In the case of the time management niche, though, it's more about going after what I am interested in and less about how much I can earn off it. There are more lucrative sub-niches in the self-help niche where I can earn more, but I am in it for the knowledge. It's just a bonus that I can make a bit of money while I improve my time management skills. If you have a similar mindset, then creating a site on time management won't be a waste of time for you, either.
I hope you liked my niche of the week and gained a few insights on how to go about selecting your niche and keywords. Be sure to leave me a comment and share my post! :) If you are looking for step-by-step training on creating an affiliate site from scratch, including in-depth lessons on keyword research and niche selection, then check out AffiloBlueprint.
