Affiliate Marketing Blog: Link Building – How is it different for affiliates?

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Link Building – How is it different for affiliates? Jan 28th 2013, 02:00 I want to address the perceived difference between the strategies used by affiliate marketers and merchants. In researching this post, I read a number of other blog posts and a number of presentations around the topic of how affiliates can get links. It struck me that the tools and techniques being talked about would fit in fine with pretty much any type of link building campaign, whether it was for an affiliate or not. To illustrate the point, these websites are affiliates: MoneySupermarket VoucherCodes.co.uk Asiarooms At first glance, you wouldn't put them in the affiliates category, but they are. You can call them super-affiliates because there are huge businesses behind them, but the business model is the same. Should these guys approach link building differently to their competitors in the same space? The truth is that there isn't really a lot of difference in the techniques that affiliates can use compared to other websites. This isn't to say there are no differences at all, the one that I do feel does exist, and what I'll cover shortly is the differences in resources and setup of affiliates. However there is a difference in a few on-page areas for affiliates compared to other websites: No USP on the product you're selling – it is probably available to anyone else who wants to be an affiliate too You get the same boilerplate content that every other affiliate gets and it can be hard to scale making it all unique These are just a couple of problems that affiliates have to compete with that relate to content. Before you invest heavily in link building, I'd strongly advise you to invest in your website – try to get out of the mindset of it being an affiliate website and try to not make it look like an affiliate website. Here are a few things that make affiliate sites stand out and look bad: Lots of product pages but very little depth of content on them Lots of external links but no content to give me the context of those links Not much engagement on social including a blog, Q&A, videos etc It is clear that Google doesn't want to see thin affiliate websites dominating it's search results, so don't act like one.  Unfortunately, the days of being able to throw up a quick template with a bunch of affiliate links and little content and getting them to rank very easily (I used to do this) are coming to an end. Yes this is still possible, but the time it takes Google to catch up with you is becoming shorter and shorter all the time. There was even recent talk from Branded3 who observed Google making more consistent, rolling link updates as opposed to periodical ones that we're used to. This means that, whilst they're far from perfect right now, they are getting better and if you're not building websites for the long-term, you're going to be constantly rolling out new sites to keep your income levels high. As mentioned above, I used to build websites that were very much churn and burn, not really thinking about the long-term. But every time I logged into Twitter and saw that another Google update had happened, I wondered if this was the one where Google finally caught up with whatever tactic I was using. I got a bit fed up of this! Key takeaway: Before you think about link building, invest in making your website as good as it can be – this will make your link building much easier and more efficient. The real difference for affiliates: resources While I talked about a few super-affiliates above, I'm guessing that the majority of us are not at the same level. Most of us are a one-person team with limited time, limited budget and lots of projects to work on. Most affiliates do not have a team of link builders, designers, developers and writers behind them ready to be deployed to make your site famous. This is the real difference with affiliates compared to other websites. I appreciate that whilst some affiliates may be happy to invest money into their websites, it can be somewhat riskier because it is your own money. If it goes wrong, you can't just write it off like a big company would. Worst-case scenario, you can't afford to pay a bill. This is the reality that many affiliates must deal with. How to reduce the risk: freelancers To reduce the risk, you could spend your time finding excellent freelancers who can do the work for you. There are a few benefits to this approach: You can hire (and fire) quickly – you don't need to worry too much about the details You hire in line with your budget so you don't over stretch yourself You can hire for exactly the skill you require Your exposure to risk is very limited if it doesn't work out If you find someone who is very good, you can increase your spend or even hire them full-time if they're worth it Use working with them to do three things: Spend time doing what matters – links, content, PR See if they'd be a good fit to work for you full-time if they proved their worth Define the process of the work they do and refine it – even if they do not work out, you have started to build a process that you can use over and over again It is hard at first, but this approach is far better in the short-term than hiring full-time staff or a large agency. It is also incredibly scalable which means once you've defined the process and are happy with how it is working, you can scale up the size of your team and start to compete with the larger websites and super-affiliates. Instead if having your own in-house team, you have your own team working remotely. Find link builders on oDesk Despite the risk being lower in comparison to hiring an agency or a full-time member of staff, there is a downside to outsourcing your link building to someone: bad links are easy to build. You need the right processes and checks in place so that the links built for you are as good as they can be. This means that in the early days, you're going to put a lot of hard work into defining the process, identifying the problem areas and improving them. But this hard work is worth it because once you have the process right, you can take a step back. One route you can take is to spend time finding the right people on oDesk. There is a wealth of opportunity there and lots of very good workers, but they can be a bit hard to find so you need to invest a bit of time finding them. Here are a few tips for finding link builders on oDesk: Be very clear with what you're looking for and ask applicants to rewrite the brief to show their English is good and that they understand the task Only hire people with excellent feedback on previous work – 4.5 stars and above Look for experience in previous roles, particularly researching websites and collecting contact details When hiring, hire on a trial period and if they do well, extend it into a bigger contract You should definitely start people off in a research role before you get them doing outreach. Sending outreach emails isn't that hard but it can go wrong very easily and the last thing you want is to jeopardize your websites reputation. Invest in content There is no getting around this – sorry! Content matters, not only from a link building point of view but also from a user experience point of view. Many obvious affiliate websites are not very "sticky". They don't give the user a reason to spend time looking around the website or come back later. In fact, many affiliate sites like to get rid of users as quickly as possible via their external affiliate links! However, if you want to compete in the long term, you need to become more than an affiliate. You need to become a brand and a website that users trust. Investing in exceptional content that helps build a community and helps make your website sticky is one of the best long-term tactics you can employ. This may sound silly, but think of it this way – the one thing that Google can't take away from you with all their updates is a loyal community of users. Even if you get penalized for something, your users will still come back to you, they will still take part in discussions, forums and Q&A. Building a community suddenly feels a lot more beneficial when you think of it like that! How affiliates can build out high quality content Freelancers are your friends again here. The world is crammed with excellent writers, many of whom are looking for work and looking to build a name for themselves online. They're not that hard to find either, even for niche websites. For example, I was recently looking for a good writer who could write a bunch of high level photography content for me. A friend pointed out that a good place to look would be the community on Expert Photography, where there are indeed lots of people who I could contact. There are loads of types of content that you can create around products that can give you a USP and make your pages unique to all your competitors: Q&A content, works very well in particular for technical products Step-by-step buying codes Beginners guides Short video reviews of products Expert opinions on technical products, their pros and cos Good freelancers can work on all of these and are not overly expensive to produce. Even videos can be produced at reduced costs, something explained in this post on video SEO. Conclusion It is more than possible for good affiliates who do not have huge resources to compete with bigger websites. The core principles are: Don't look like an affiliate – try to get your website right before building links Hire good freelancers to help you with link building and scale up if it works well Invest in good content for your product pages to help make your website unique Try to make your website sticky and valuable for users – Google can't take this away I'd love to hear your feedback and experience in the comments. If you want to learn more about link building then you can checkout my link building book. Paddy Moogan is an SEO consultant at Distilled and author of The Link Building Book. He has worked in SEO full-time since 2007 and has worked with a number of clients around the world, particularly enjoying ecommerce projects.

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[Gudang Artikel] Contoh Undangan Pengantin Berbahasa Jawa

Kali ini masamru ingin berbagi contoh undangan pernikahan versi bahasa jawa yang pernah mampir ke tempat masamru. Bahasanya lumayan berbobot dan halus. Asal undangan dari daerah Jawa Timur. Simak saja undangan berikut ini:

Hal 1:

Sedhahan / Undangan

Ahad Wage , ................................. 2012

Alamat Pelaksanaan Acara

Mugi Katur Dhumateng

Bapak/ Ibu/ Sedherek :

____________________________

Nyuwun Pangapunten menawi wonten

kalintunipun panyeratan nami, alamat & gelar.

 Hal Pembuka

…………………, Nopember 2013

Pamuji Rahayu

Rinenggeng kamulyaning Gusti Ingkang Amurbeng Gesang sayekti mahanani

Kalampahing sedya nambut silaning akrami :

Kanjeng Gusti Putri Ayu

Putri Bapak ……………………….. & Ibu ……………………….

Alamat Putri

Kaliyan

Raden Mas Putra Ganteng

Putra Bapak……………… & Ibu ……………………

Alamat Putra

Dhaup Suci / Ijab Qobul :

Ing dinten ……………., Surya Kaping …………….. 2013

Wanci tabuh 07.30 WIB

Panggenan wonten ing ……………………………..

Upacara Panggih :

Ing dinten ……………. , Surya kaping ………………. 2013

Wanci tabuh 10.00 WIB

Panggenan wonten ing ………………………..

Bismillahirrohmanirrohim

Assalamu'alaikum Warahmatullahi Wabarakatuh

Winantu sagunging pakurmatan

Kanthi lumaraping nawala sedhahan, minangka sesulih pisowan kula

wonten ing ngarsa panjenengan, sinartan nyadhong berkahing Gusti

Ingkang Maha Linangkung, kula sabrayat hanggadhahi pangangkat

badhe ngawontenaken syukuran tuwin pawiwahan

dhauping Sri Pangantin anak kula

Ing dinten ……………, Surya kaping …………….. 2013

Wanci tabuh 10.00 – 11.00 WIB

Panggenan wonten ing …………………………

Jl……………………………

Satuhu badhe damel bombing saha mongkoging manah kula sabrayat, bilih dangan ing penggalih saha sepen ing sambekala Bapak/ Ibu kepareng rawuh hangestreni saha paring berkah pangestu dhumateng anak kula Sri Panganten supados dados kulawarga ingkang Sakinah, Mawaddah, Warohmah, bagya tuwin mulya ing donya prapteng delahan. Amin.

Wasana kula sagotrah sanget hangajeng-ajeng menggah ing karawuhan panjenengan saha hangaturaken agunging panuwun miwah nyuwun lumbering pangaksami sadaya kekirangan dalah kalepatan kula.

Nuwun.

Wassalamu'alaikum Warahmatullahi Wabarakatuh

Atur taklim kula

Kulawarga                                 Kulawarga

Bapak …………………                       Bapak………………..

Ibu ……………….                      Ibu …………………..

Gusti Ayu & Mas Ganteng

Untuk tata letak silahkan anda atur sendiri ya...

--
Posting oleh Blogger ke Gudang Artikel pada 1/14/2013 02:59:00 AM

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[Gudang Artikel] Contoh Undangan Pengantin Berbahasa Jawa

Kali ini masamru ingin berbagi contoh undangan pernikahan versi bahasa jawa yang pernah mampir ke tempat masamru. Bahasanya lumayan berbobot dan halus. Asal undangan dari daerah Jawa Timur. Simak saja undangan berikut ini:

Hal 1:

Sedhahan / Undangan

Ahad Wage , ................................. 2012

Alamat Pelaksanaan Acara

Mugi Katur Dhumateng

Bapak/ Ibu/ Sedherek :

____________________________

Nyuwun Pangapunten menawi wonten

kalintunipun panyeratan nami, alamat & gelar.

 Hal Pembuka

…………………, Nopember 2013

Pamuji Rahayu

Rinenggeng kamulyaning Gusti Ingkang Amurbeng Gesang sayekti mahanani

Kalampahing sedya nambut silaning akrami :

Kanjeng Gusti Putri Ayu

Putri Bapak ……………………….. & Ibu ……………………….

Alamat Putri

Kaliyan

Raden Mas Putra Ganteng

Putra Bapak……………… & Ibu ……………………

Alamat Putra

Dhaup Suci / Ijab Qobul :

Ing dinten ……………., Surya Kaping …………….. 2013

Wanci tabuh 07.30 WIB

Panggenan wonten ing ……………………………..

Upacara Panggih :

Ing dinten ……………. , Surya kaping ………………. 2013

Wanci tabuh 10.00 WIB

Panggenan wonten ing ………………………..

Bismillahirrohmanirrohim

Assalamu'alaikum Warahmatullahi Wabarakatuh

Winantu sagunging pakurmatan

Kanthi lumaraping nawala sedhahan, minangka sesulih pisowan kula

wonten ing ngarsa panjenengan, sinartan nyadhong berkahing Gusti

Ingkang Maha Linangkung, kula sabrayat hanggadhahi pangangkat

badhe ngawontenaken syukuran tuwin pawiwahan

dhauping Sri Pangantin anak kula

Ing dinten ……………, Surya kaping …………….. 2013

Wanci tabuh 10.00 – 11.00 WIB

Panggenan wonten ing …………………………

Jl……………………………

Satuhu badhe damel bombing saha mongkoging manah kula sabrayat, bilih dangan ing penggalih saha sepen ing sambekala Bapak/ Ibu kepareng rawuh hangestreni saha paring berkah pangestu dhumateng anak kula Sri Panganten supados dados kulawarga ingkang Sakinah, Mawaddah, Warohmah, bagya tuwin mulya ing donya prapteng delahan. Amin.

Wasana kula sagotrah sanget hangajeng-ajeng menggah ing karawuhan panjenengan saha hangaturaken agunging panuwun miwah nyuwun lumbering pangaksami sadaya kekirangan dalah kalepatan kula.

Nuwun.

Wassalamu'alaikum Warahmatullahi Wabarakatuh

Atur taklim kula

Kulawarga                                 Kulawarga

Bapak …………………                       Bapak………………..

Ibu ……………….                      Ibu …………………..

Gusti Ayu & Mas Ganteng

Untuk tata letak silahkan anda atur sendiri ya...

--
Posting oleh Blogger ke Gudang Artikel pada 1/14/2013 02:56:00 AM

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Affiliate Marketing Blog: Link Building & SEO In 2013

Affiliate Marketing Blog // via fulltextrssfeed.com

Link Building & SEO In 2013 Jan 11th 2013, 03:48 Hi guys, and welcome to the first (of a great deal many) Affilorama blog posts for 2013. On behalf of the Affilorama team, I would like to wish you a prosperous and very happy New Year! In today's post, we're going to hit the ground running and look at what I believe are going to be the key points for link building and SEO in 2013.  Each new year brings a lot of exciting (or nerve-racking, depending on which way you look at it) developments in the affiliate marketing webscape - so it's time to put on your thinking hat and walk with me as we examine what you need to do to thrive online. Quality WILL Become More Important Both 2011 and 2012 saw an increasing emphasis placed on the quality of web pages as a factor behind rankings. Ignoring the inevitable anomalies in terms of result quality that appear every time Google release a search algorithm update, it definitely seems that the quality of your content is becoming yet more important. Therefore, one of the most important things you need to do for SEO in 2013 is adding more quality content to your website. If you didn't read my previous blog post about the easiest way to increase traffic to your blog (hint - it involves lots of writing) then you should do so now to get the lowdown on an easy-to-follow system for adding new content to your site, all without losing the motivation to do so. In 2013, quality will also become the byword for link building. Instead of seeking massive quantities of links from low quality blogs, article directories, and thin niche affiliate sites, you should be leading from the front and attempting to get as many high quality links to your site as possible. If you're out to make yourself an authority in your niche (which you should definitely be doing) then it reflects poorly upon your brand to source most of your links from the "digital badlands". Sure, those bulk blog comment links that you outsourced for five cents each might drive some useful direct traffic and have a small impact on your search rankings, but the connoisseur of quality would rather a handful of links from niche authority sites and high traffic blogs. Here are some great places to search out quality links in 2013: Regular guest posting on high traffic blogs. Pick the best blogs in your niche (use a Technorati search, which you can learn about here) and then put together some unbeatable sample articles. Really push the boat out and share some valuable information - this is where it really helps to have lots of knowledge in your niche - and then offer those select blogs regular guest content. You might like to offer one post per month for six months; do this on five different blogs and you're going to get a lot of targeted referral traffic AND quality links. This is guest posting, taken to the next level. Become a source for niche news. I was reading some SEO/link building forums the other day, and stumbled across a discussion where one guy was building some seriously impressive links by acting as a source for news, and more importantly as a source of insight/knowledge for news articles. Journalists, digital news publishers, and even bloggers would contact him when they wanted professional insight on his niche topic. In exchange, he would provide a small snippet, and the publisher would use his content with a byline such as "John Doe of Best Dog Training believes that". To become a source for niche news and insight, you should start emailing news sites, topic journalists, and even blogs and static websites right away. Furthermore, you might want to consider signing up for a free HARO account (Help A Reporter Out), which delivers niche-specific news sourcing opportunities right to your inbox - basically, if a journalist is looking for some attributable content, then they will put out a call on HARO. If that call meets your niche profile, then you will get an opportunity to submit the news. Focus on creating link bait. If you're an AffiloBlueprint member (check out AffiloBlueprint for yourself here if you're not) then you'll recall the video where Mark covered link bait ideas. For 2013 SEO and link building, link baiting is going to become more important and influential as a means of standing out from the competition. Whether it's viral videos, quality infographics, or even extremely detailed blog posts backed by scientific research, you CAN make link bait that will naturally attract inbound links and marketing. SEO 2013 - Avoid Jumping On The Bandwagon One more big tip for improving your SEO and link building in 2013 is to avoid jumping on the inevitable bandwagons that spring up all the time. Seriously, there is always somebody claiming to have discovered the latest unbeatable method for slamming Google into the canvas and "legally stealing" first page rankings (to borrow the type of nomenclature these guys use). What's the catch? You'll need to pay them for the knowledge, and when that unbeatable method turns out to be another passing fad that is quickly shut down by Google, they never seem keen to refund your hard earned dollars! If you want to succeed with SEO, link building, and organic traffic, then you need to avoid bandwagon hopping, at least until you've built up a strong fundamental basis to your website and are getting targeted visitors, leads, and sales on a daily basis.  Bandwagon hopping will reduce your concentration and focus, and lead to dwindling motivation as you wonder why these "latest and greatest" methods just aren't quite working for you as they should.  Instead, focus on: Researching good keywords  Writing quality content (check out AffiloBlueprint for winning advice on how to do this) Attracting relevant blog comments from targeted users Pinpointing quality link and traffic sources like a laser - stick to the tried and true methods that will always be evergreen There's nothing wrong with keeping abreast of current developments in traffic generation and link building. However, you shouldn't jump to try every new method until you can consistently apply the basics - learn to walk before you try to run! By avoiding the bandwagon and focusing on the basics, you will build a more stable and profitable affiliate marketing business than you ever have before. Just work away diligently, and you will reap the rewards! SEO/Link Building - Things To Avoid In 2013 Rather than give you any more long-winded explanations, let's take a quick look at some things you should try to avoid for success with search engine rankings, organic traffic, and link building in 2013: Keyword stuffing in anchor text. Don't try to cram too much anchor text into your internal links, or into inbound links back to your site. Instead, focus on readability to ensure the best possible experience for your visitors and the Internet community in general Duplicate content. Avoid it like the plague - I know it's 2013 and I shouldn't need to tell you, but I still see so many people wasting their time with duplicate content. Post your best articles on your website, and then feel free to use "inferior" specimens on article directories. Avoid republishing content on your website as well. There just isn't much point in trying to cover the Internet with the same article over and over again. Affiliate links on every page. As much as it pains me to say it, all the signs point to Google not really being the biggest fan of affiliate marketers (in both the SEO and PPC realms). That's probably because lots of affiliate marketers indulge in building very thin sites that lack great content. Stuffing affiliate links onto every page of your site is a surefire way to appear like a think affiliate site, even if you're actually providing great content. One thing to consider here is targeting product name + review type keywords, but instead of plugging the actual affiliate link, why not seek targeted leads? You then get multiple chances to convert that lead to a sale AND your site looks less like an affiliate site and more like a valuable content resource. Slow page load times. Okay, so it's not 1999 anymore and most people have advanced beyond dial up Internet. However, there's still no excuse for slow page load times. As a rule, if someone with a fast Internet connection has to wait more than two seconds for your page to load fully, then they have a very high chance of clicking the back button (which will register as one of those dreaded "bounces" on your analytics). Put in a bit of effort to decrease your page load times - learn more about how to do this here. My father has been running a niche website since 2005, and prides himself on the fact that his page load time is so low, he can connect to dial up for "old time's sake" and still load the site in under five seconds. Aim for this kind of dedication to page load speeds. Linking to bad neighborhoods is out. Avoid linking to crummy sites at all costs. Basically, you need to ask yourself whether the site is the kind of place you would actually want to spend time reading the content and exploring. If you can't answer a confident and resounding "yes" to the bona fides of any potential link partner, then avoid setting that link! Bear in mind that the greatest potential for linking to bad neighborhoods comes from accepting blog comments on your site. Cheap SEO outsourcing. I know it's really tempting to try and outsource the "boring" bits of SEO on the cheap, either by paying an overseas outsource contractor peanuts OR paying for multiple Fiverr SEO gigs. However, if you pay peanuts you always get monkeys, especially with SEO. My rule of thumb is that an SEO service is only worth paying for if you're actually getting stung a bit by the high price. No top-tier SEO contractor is going to hire themselves out for $10 per day. Cheap outsourcing is handy for building links and traffic to Web 2.0 properties and micro niche sites - but for any money site that you would like to become an authority site, please avoid going el cheapo. Conclusion If you want to succeed with affiliate marketing and SEO in 2013, then make sure you've really absorbed the concepts in this blog post. Focus on quality, and stick to a simple plan and work at it until you start to see serious results. Don't fall victim to shiny object syndrome - the basics are almost always the best. Remember these key points: Write lots of quality content Avoid bulk links - focus on link quality instead Build a real presence in your niche Thanks so much for reading, and remember that I'm here to answer any questions you might have - just leave a comment below!

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